OUR WORK
VetoViolence
THE CHALLENGE
Violence is a public health problem that is preventable, not inevitable. So the CDC came to us to help educate people in the US on the many kinds of violence and successful approaches for prevention.
This is a big, massive mindset shift. So we started by asking many big, massive questions, including:
We met this challenge with expert:
audience research
user experience design
brand marketing
digital and social strategy
What if...
we collect and amplify the best strategies for reducing all kinds of violence—from bullying to intimate partner violence, gun violence, and more?
THE APPROACH
Then we researched, designed, and launched VetoViolence, an award-winning, digital ecosystem, including a comprehensive resource website, training modules, social media, and more.
And we continue to adapt and evolve VetoViolence with new evidence and for new audiences.
We’ve created dozens of tools and trainings.
Click on any of the logos to dive deeper.
And we’ve made sure the people who need them know about them.
We make live-action and animated videos that stay with you.
THE RESULTS
Banyan has been CDC’s Division of Violence Prevention’s (DVP) strategic communications partner of choice since 2009. We’ve won countless awards for our audience-centered digital content and received presidential recognition for our teen dating violence prevention training, Dating Matters.
We’ve reached unprecedented numbers of new users with hundreds of science-backed violence prevention tools and materials.
In a single year, Banyan’s total paid and organic media for Veto Violence reached more than 1,345,000 individuals, connecting them to life-saving resources.
Altogether, hundreds of thousands of people visit Veto Violence each year and rely on it to support violence prevention in their communities.