Hospital hallway.
Decorative Blooming Blue geometric shapes

OUR WORK

Firstline

Project Firstline Shield

THE CHALLENGE

The National Association of County and City Health Officials (NACCHO) and National Network of Public Health Institutes (NNPHI) came to us, independently, when they both faced a similar challenge: they wanted to reach and encourage collaboration and best practices among public health's frontline workers.

We met this challenge with expert:

  • audience research

  • strategy and message development

  • user experience

  • web development

  • digital and social media

We asked…

What if...

we connect healthcare professionals and frontline workers so they can more effectively prevent the spread of infections?

Five frontline workers walking down the hallway. Two hispanic women in medical scrubs discuss something.
Project Firstline Shield
Overhead shot of four people, two in scrubs, two in business wear, gather in a hospital hallways to discuss something.
decorative geometric blooming petal.

THE APPROACH

We led NACCHO on the journey of discovering their audience, drawing out insights and crafting key messages.

Then, we developed a website with NNPHI to feature helpful information and interactive infographics. To make sure it got in the hands of the people who need it most, we developed a social media campaign.

OUR WORK WITH

Project Firstline shield with a plus sign between it and the NACCHO (National Association of County and City Health Officials) logo

We conducted a literature review of relevant reports, articles, and web resources. Then, we analyzed raw data sets that reflected previous efforts for Project Firstline. This informed a nuanced understanding of NACCHO’s primary audience: local health departments across the nation.

Stack of papers showing the cover of the Audience Assessment Report
Bar chart showing agency type per state
Pie chart showing 48% of peoples awareness of PFL improved a lot, 28% improved a little and 24% stayed the same.
key for Graph

We used key insights from the report to create a verbal and visual language specifically for the audience.

isometric view of individual slides of their brand guidelines. A slide that says "bringing confidence and health together" is featured.
Paper featuring three key. messages "Partnership for Prevention" , "Strengthening Community Resilience" and "Collective Defense, Individual Impact"
PFL shield Pattern

OUR WORK WITH

Project Firstline + National Network of Public Health Institutes logo
Four frontline workers in an Andy Warhol-esque graphic.
Outline of public health departments to hospitals icon

We leveraged NNPHI’s existing audience of public health professionals to equip first-line workers with engaging, easy-to-understand materials on key topics in infection prevention.

That included a new website; interactive infographics; digital, email, and social media promotion; and more.

three pages of the Project firstline website (Home, Resources, Interactive learning experiences)

Interactive Infographics

We created dynamic digital experiences—as well as bite-sized lessons—on various topics and in various formats.

Long scrolling infographic spilling out of computer for interactive infographic "Cleaning & Disinfecting: What's the difference?"
Purple mouse cursor

Click on the thumbnails below to check them out for yourself.

Thumbnail for "Cleaning and Disinfecting: What's the Difference?"
Thumbnail for "How do Viruses spread from surfaces to people?"
Thumbnail for "Why does contact time matter for disinfection?"
Thumbnail for "What is PPE: Personal Protective Equiptment"
Thumbnail for "Why should you use eye protection?"
Thumbnail for "What is an N95 and how do i test. the seal?"
Floating phone featuring several social media posts for Project firstline.

A more resilient frontline workforce—ready to protect themselves, their patients, and their communities from infectious disease threats.

Our combination of efforts:

  • Increased the number of people with access to proven infection control resources.

  • Engaged and empowered healthcare workers to think critically about infection control.

  • Expanded understanding of how to prevent various types of infection in all its forms.

THE RESULTS