Blurred background of a backyard with chickens

OUR WORK

COOPS

THE CHALLENGE

After seeing a rise in disease linked to home chicken flocks, CDC's Division of Foodborne, Waterborne, and Environmental Diseases came to us to help educate novice chicken owners about best practices for sanitation and disease prevention.

We met this challenge with expert:

campaign development
video production
digital and social strategy

We asked…

What if...

we make keeping backyard chicken coops clean and sanitary seem like fun?

A brown chicken walking out of a green coop

two black women in jeans and outdoor wear helping care for chickens. One woman helps a child feed chickens with food in a bucket.

Then we scripted, filmed, and produced CDC Coops, a set of live-action videos featuring educational chicken coop tours in the style of the 1990s series, “MTV Cribs.”

THE APPROACH

Behind the scenes with Banyan Communication production team on set of CDC Coops.

Four Panel Storyboard in greyscale of some of the scenes from the Coops Video

Lower Third graphic featuring Doug! the Chicken. The words are on a blue background with torn graphic paper behind it.

EPISODE 1

Doja Chick

EPISODE 2

Chick Inn

ft. Hen Solo

THE RESULTS

We developed a campaign based on lifestyle and geo-targeting. It exceeded industry standards in every category, garnering over 1.2 million impressions and 35,000+ views among people with backyard flocks.

The CDC Coops videos have been watched hundreds of thousands of times, received CDC’s Director’s Award, and won two Telly awards.

Winner CDC Director's Award 2024 with laurels

Poster from campaign that says "Starting a Backyard Flock? Don't wing it". The QR code is on the side of the coop.

Poster from campaign that says "Starting a Backyard Flock? Don't wing it"

GIF of a location market that says "Keep coop boots outside", feature in a chicken and coop boots.

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