Your Life Your Voice
Instagram Ad Campaigns
As part of Boys Town's outreach to teens through the Your Life Your Voice initiative, we strategized and created a series of Instagram ad campaigns — covering a range of seasons, topics, and life challenges. These campaigns and concepts encourage teens to reach out to the YLYV hotline if they needed someone to talk to, whether over text, voice, email, or phone. Results showed substantial lifts in contacts across methods during ad campaign durations.