Entries by Anna Curtis

7 Plain Language Mistakes to Avoid

“The shorter and the plainer the better.” —Beatrix Potter Plain does not equal simple. On October 13, 2010, the president signed the Plain Writing Act of 2010. As a communications agency, we help our federal clients follow the law’s mandate in developing “clear Government communication that the public can understand and use.”

Why You Won’t Read This Blog

A blog post has a lot of competition for attention online, whether it be wiki wars, celebrity hacks, binge-watching, or YouTube cat videos. Here are four reasons why blog posts don’t make the cut. 1. We had only 6 words to get you to click through. We know from our lists post that you are […]

Delivering on the Promise of eLearning

“We believe that learning technology offers the possibility for creating uniquely valuable learning experiences. We also believe, with a sense of sadness and profound frustration, that most elearning fails to live up to its promise.” This quote begins the Serious eLearning Manifesto, a declaration of a new set of standards for elearning. Along with other […]

5 Reasons the Internet Loves Numbered Lists!

Why are there so many emails and blog posts out there with numbered lists? Everywhere you turn, it’s the 10 most, 3 ways to, 6 things you didn’t know, and so on. It’s a question as old as the blogosphere (so actually not that old). Banyan took a look around to get some insight into […]

What You Need When You Need It

About a year after I started a new position at Prevent Child Abuse Georgia, I called my old office, DeKalb County Court Appointed Special Advocates (CASA) to speak to a former co-worker. When the person who answered heard me identify myself she exclaimed, ”Oh! It’s you! I was hired after you left and took over […]