Entries by Al Admire

Creative Friends

I’ve always known that it’s great to have creative friends – they regularly challenge and surprise you in ways that you probably couldn’t even imagine. For example a friend of mine, because he was so sick of winter weather, placed this post on Facebook… “Now is the winter of our discontent.” Now, you probably know […]

Acts of Kindness

One of my favorite things about the holidays are the ads that sometimes cut through the clutter of sale/save messaging – and actually touch your heart.  The latest is the Apple’s ‘Misunderstood’ in which we see a slightly awkward teen embracing his iPhone as he makes his way through a family holiday – only to later learn […]

Power of Story

When I talk to folks about the importance of ‘story’ in trying to engage an audience, one of the most common reactions I always get is, “I’d love to – but I don’t have a story to tell. I only have data/statistics/research to work with – there’s no story in there.”  Well, believe it or […]