We look forward to the National Conference on Health Communication, Marketing and Media every year.
It’s an opportunity to support our clients, hear from others about the important work they are doing on behalf of public health, and connect with others working in the same space.
A few of the highlights:
We were inspired by author, activist, and cartoonist Hugh MacLeod‘s Opening Plenary Session.
We were also moved by remarks from Katherine Lyon Daniel, PhD, CDC’s Associate Director for Communication, made during her presentation “Public Opinion, Media Villages and the New Dirty Words.”
Three lessons worth sharing:
Speak up before it blows up: don’t wait until you have all of your data—choose to begin the conversation early.
Shake hands before you can’t: a crisis situation isn’t an ideal time to meet someone for the first time. Doing so beforehand provides an opportunity earn trust and respect.
It is not what you say or what they hear – it is what they already know: it’s important to be ever mindful of views different from our own.
This Public Health Newswire article delves a bit deeper into her commentary.
It probably goes without saying that we’re always delighted to see our client work recognized. Over the last few years, we’ve had the privilege of supporting CDC’s efforts to raise awareness about the importance of brain injury response, recognition, and prevention via their HEADS UP initiative. It was great to see it receive a bit of the conference spotlight.
And, considering we have a few public health nerds among the Banyan ranks, it stands to reason we really enjoyed this session on successful hashtag campaigns.
We always walk away having learned a thing or two, energized by the change for good that happens when people are committed to making a tangible difference in the lives of others.
It’s a good reminder of why we do what we do.
Here’s to 2016 and a year’s worth of improving public health in between.